I am a regular visitor to many forums/blogs/etc. and these have been one of the most information rich resource that I have found on the Internet.
However, now with the “discovery” of SEO and link building, I have noticed that these are fast becoming a scape goat for building links and marketing oneself. The following are common place:
- please review my website – http://abc.def.xyz
- so and so services – please visit our website for more information
- what are your thoughts about my blog.
- multiple url’s in the signature.
Even though, the forums have introduced commercial exchange boards but it is common to find such threads bleeding out the commercial threads. The most pushing factor is the anonymity offered!
What is required is a much more authentic and validated resource for information/discussions rather than being spammed by rather use-less information/stuff. The simplest way to achieve the same is creating an entry barrier in the form of a signup/monthly fee. Another way could be to use a single authentication/verification service to force and use the complete name with company details before they are able to post on the forums.
I, for one, would go ahead and pay for such a service/forum that at least warrants genuine posters and information… may be this is just me?
More than often, we have our prospective clients ask us common questions about online marketing/Internet marketing/SEO.
In an attempt to spread the awareness about these commonly asked questions, I will try and answer some of these below:
Q. What is SEO?
Ans.: SEO (Search Engine Optimization) is a continuous process involving various activities and refinement of the website to further improve its chances of being ranked in the top results of a search engine (e.g. Google, Yahoo, MSN, Lycos etc.) when a relevant search is undertaken.
Q. Why SEO?
Ans.: Some facts:
Britons are spending more time on the Internet than on any other media including television, newspapers, radio etc. – A study by Google
96% of US manufacturers have a website – SEO is one of their hottest tools to market themselves.
93% of all Internet traffic is generated by the search engines out of which 89% are first time visitors
65% of the revenue is transacted from the top 3 ranks on the major search engines.
Q. Why is SEO expensive?
Ans.: The price for a service or product is directly proportional to the effort involved. There is a lot of effort that goes into SEO and thus the prices are relatively high.
Q. When will I get to see the results?
Ans. It depends on various factors, some of which are:
The domain age
Typically, you should start seeing the effect within 6 months of your campaign start.
Q. What are the guarantees?
Ans.: There are no guarantees simply because it is not possible to pre-estimate the ever-changing algorithms of various search engine crawlers. Additionally, as the awareness about SEO is increasing by the day, more and more people are trying to reach the top slots on various search engines – your competition is no different.
On a side note, please stay away from anybody who guarantees a given rank – the mere fact that someone is guaranteeing a rank/position is warrant enough to trust that they are not a good provider.
With the ever increasing number of Internet users, it does make sense to consider SEO as one of the media to market yourselves.