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Building links with the right mindset

As of today, most of the link building efforts are geared towards enhancing the Google Page Rank to further improve the search engine rankings. This may not be a wise approach considering the rapid changes in the world of search engines.

While acquiring links, it might be a good idea to consider the following:

* Traffic on the website that you wish to get a link from (both quality and quantity).
* How many links are already placed on the page?
* What is the relative position of your link?
* What is the quality of the neighboring links?
* Is the page a content oriented or a link laden page?

If due attention is paid to all/most of the above, not only the links acquired would result in PR enhancement but would also further help generate quality traffic to the website.

As a rule of thumb, if a link is acquired with a mindset of generating traffic rather than increasing the in-bound link number, it is bound to help your website on all facets!