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Web Quality Standards

Not all guidelines are meant to be restrictive. Quality standards, the guidelines for web development, are meant to establish a semblance of uniformity in all web services delivered. Issued by W3C, Quality Standards stipulate the various parameters any web development service/product must match up to, to be considered up-to-the-mark The Internet today is a beehive of all sorts of web services. Some are good, some are top-of-the-line, and some are a waste of time. Quality standards aim to eliminate this…

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Customer Relationship Management System

Introduction A CRM system is more than a software package to manage a firm's customer database. Its purpose is to help manage a firm capture customers, retain them, nurture them and serve them as best as possible. This aim is realized through operations classified under different heads, known as CRM Modules.   CRM system modules Operational Module Campaign Planning : planning promotional campaigns as per the firm's core competencies and the profile of the target customer. Campaign Execution: through channels…

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Negative Publicity Management

When a bush fire starts, it spreads with devastating speed. It feeds on everything on its path and bludgeons into a nearly unmanageable conflagration until after days of back breaking work, it is finally brought under control. The destruction it leaves behind is often severe. But when investigations into its cause commence, it is often found that the cause was a tiny spark caused by a seemingly harmless source. A bush fire is a perfect allegory to a problem that…

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Target the right link page

Having discussed the overview of link popularity in our last post, we would now delve further into the challenges associated with development of that coveted link. Going by the adage that “a job well begun is half done”, the identification of the potential link page is imperative to the success of any link building campaign. In view of the fact that the identification of the links is the most time consuming and challenging part of the link development process, we…

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Business Software Development

Business Software Development is essentially a branch of software development that concentrates on developing software applications primarily for commercial needs. Being a part of the IT revolution that has redefined the way organizations functions and interact, Business Software is a huge resource for any firm that employs it. Over the past decade, this offshoot of Information Technology has dug itself in, so much so that it has established itself as the backbone of efficient functionality. There is of course a…

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Agile Web Development

Alec, a young sprog in Firm A, hits upon a brilliant concept that could revolutionize the way his firm handles clients. The idea needs extensive web solutions to make sure it takes off and succeeds. He approaches his seniors and gets the nod to go look for a professional firm that'll give them what they want. Before leaving, Alec is mildly apprehensive about the idea. Although it looks grand, its details are foggy. “I'd better find someone good who know…

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Web 3.0: The Web 2.0 Descendent

Even though it would be prudent to define Web 3.0 in concise terms that exclude uncertainty, it is not possible as yet. Precisely because Web 3.0 is not a definite product or service, or even a spectrum that has structured guidelines. However, what Web 3.0 essentially is, is the next step in the evolution of the World Wide Web from a mere depository of information on interconnected networks, to the point where that vast repository makes sense to the primary…

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Link Building: The paradox of Poverty amidst Plenty

An effective landing page is only as good as the visitors that it attracts. Hence, the next logical step after development of an effective landing page is to promote it. This involves attracting qualified visitors to it, by employing various online marketing efforts, viz. PPC or SEO , email marketing. Another frequently employed online marketing tool with the twin benefit of economy and effectiveness is Link Building. Link building is a practice of getting the other semantically similar websites to…

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Zend Framework: PHP + MVC + More!

Zend Framework is an open-source software framework for PHP5. It has a flexible architecture that lets you build interactive web applications and web services effortlessly. One of its strengths is the highly modular Model-View-Controller design, which makes the code more reusable and easier to maintain and lets you focus on the big picture.  Model-view-controller is an architectural pattern used in software engineering. Complex computer applications present a large amount of data to the user. A developer often wishes to separate…

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Effective Landing Pages – II

In our last communication we deliberated on the fundamentals of an effective landing page . While identification of the message based on the target audience is rudimentary to the development of the sales page, it is not all pervasive. There are other factors like page layout and its design, efficacy testing of the respective pages and their technical viability, which augment the marketing efforts and convert those eyeballs to sales. The objective of each landing page is different, hence, each…

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