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Effective Landing Pages

An effective sales plan involves prudent selection of the marketing tools complemented with the appropriate Search Engine. While these would catalyze the arrival of the visitors, it may not necessarily facilitate conversion of these visitors to a sale / sign up. The visitors may arrive as a result of the marketing initiatives like pay per click ad, email marketing or simple keyword based organic search. Brevity and clarity of the message that is being communicated through the respective page, would…

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Web 2.0 – Digging Deeper

Web 2.0 outlines the latest version of World Wide Web - dynamic, highly scalable and organic in growth. The rampant popularity enjoyed by Web 2.0 design patterns has resulted into companies blindly including the buzzword among their highlight features. Following are the state-of-the-art web design and development patterns that may be looked up in full or in part to determine a Web 2.0 company: (a) Harnesses the potency of small sites that form the majority of the web content. Web…

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Social Search Engines

To make any online marketing strategy garner the desired ROI, it is imperative that the right search engines be chosen to get maximum mileage out of the Online Marketing initiatives. Thus far the obvious choice of most Online Marketers has been the big three Search Engines, viz Google, Yahoo and MSN, besides the smaller regional Search Engines like Looksmart, Altavista etc. While most of these Search Engines have been successful in delivering relevant results for the searched query, they have…

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SEO v/s PPC

The debate over whether PPC (Pay Per Click) is more effective as an Online Marketing tool or is it SEO (Search Engine Optimization), is almost as old as the evolution of the Search Engines.The role of Online Marketing assumes greater importance in the present context, with incredibly large number of websites, 110 million at last count and growing exponentially. With competition in each industry vertical increasing manifold, the endeavor to capture eyeballs in the most cost effective manner is a…

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Outsourcing V/s Offshore Outsourcing

While Outsourcing stands for giving out a part or certain parts of your business operations to a regional or local distinct business entity, offshore outsourcing implies delegation of the selected business operations to an offshore location outside the country. The two concepts share some advantages and differ on others. The common benefits of outsourcing and offshore outsourcing include doing away with the burden of mundane business operations that can be easily and skillfully handled at an off-site location, generally for…

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Email Marketing – Lead Generation through E-mails.

Email marketing is a tried and tested direct marketing strategy that involves marketing solutions through electronic mail (Email). Email marketing may be better understood in the context of offline world, where direct mails are sent to prospective customers, printed newsletters are mailed to subscribers and advertisements are printed in subscription magazines/ newspapers. The only difference is that of the medium in use. Benefits Email marketing uses electronic media that renders it much cheaper and faster than any of its possible…

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ColdFusion as a Web Development Language

Launched by its developer JJ Allaire in 1995, ColdFusion has assumed tremendous popularity as a preferred programming platform for web development within a rather short span of time. From JJ Allaire to Macromedia and now Adobe Systems in 2005, exchanging hands between brand names of repute speak about its viability and latent talent as a web development programming language and an application server. Statistics reveal its extensive deployment across the world in over ten thousand organizations, translating into over 1,20,0000…

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The keyword research dilemma

One of the most common pitfalls while doing keyword research is to pick the keywords with the most search count as shown/predicted by various tools including but not limited to Overture, SEO Book and Wordtracker. Often you would find that even though you achieve a good rank with the ultra-competitive keywords that you chose isn't yielding the right right benefits. There could be various reasons: Google's SERPs change with the datacenter the query is executed on and  also the location from where the search query was fired. With the rise of SEO, people competititors researching for keywords often end  up looking for a keyword more than your target customer! So - what could be done about it? One of the first steps that you could do is to tweak your Traffic Analyzer to stop accounting for unwanted traffic. For instance, we have…

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Marketing over Internet – The Viability and the Risk

Advent of Internet has literally revolutionized the way business is done in the contemporary world. With millions of users across the globe surfing the World Wide Web for their day-to-day needs, activity and recreation, the potential of Internet as a market can easily be imagined. The statistics reveal that more than 12 million websites are already over Internet and about one million new websites join in everyday! The figures reflect a stark picture of the extent of cut-throat competition prevailing…

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