Till now the main purpose of domains was to just serve Web pages, but from now they will contribute in saving the environment also.

The introduction of a new Top Level Domain (TLD) called .eco in the arena of website domain names will aggregate the environmental information about organizations and individuals. According to the Backers of .eco, “.eco domain is established for individuals who want to express their support for environmental causes, for companies to promote their environmental initiatives, and for environmental organizations to maintain their websites in a namespace that is more relevant to their core missions.”