http://www.vinove.com/mindscape/web/effective-landing-pages/ Web and more! Mon, 02 Aug 2010 05:43:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.vinove.com/mindscape/web/effective-landing-pages/comment-page-1/#comment-3979   Link Building: The paradox of Poverty amidst Plenty by MindScape Fri, 31 Aug 2007 13:31:10 +0000 http://www.vinove.com/mindscape/effective-landing-pages/#comment-3979 [...] An effective landing page is only as good as the visitors that it attracts. Hence, the next logical step after development of an effective landing page is to promote it. This involves attracting qualified visitors to it, by employing various online marketing efforts, viz. PPC or SEO , email marketing. Another frequently employed online marketing tool with the twin benefit of economy and effectiveness is Link Building. [...] [...] An effective landing page is only as good as the visitors that it attracts. Hence, the next logical step after development of an effective landing page is to promote it. This involves attracting qualified visitors to it, by employing various online marketing efforts, viz. PPC or SEO , email marketing. Another frequently employed online marketing tool with the twin benefit of economy and effectiveness is Link Building. [...]

]]> http://www.vinove.com/mindscape/web/effective-landing-pages/comment-page-1/#comment-3844 Megan Mon, 16 Jul 2007 13:56:12 +0000 http://www.vinove.com/mindscape/effective-landing-pages/#comment-3844 In our experience, an effective marketing plan includes the use of conversion paths instead of landing pages. One size fits all landing pages generally have poor conversion rates. Like you said, landing pages are supposed to "establish a sense of reliability and quality for the company's products and/or services." That's a lot to ask for in one page. Conversion paths are a series of pages that segment users, find out their needs and earn their trust. Why box yourself into selling your product and/or service on one page, when you have the opportunity to do so much more? In our experience, an effective marketing plan includes the use of conversion paths instead of landing pages. One size fits all landing pages generally have poor conversion rates. Like you said, landing pages are supposed to “establish a sense of reliability and quality for the company’s products and/or services.” That’s a lot to ask for in one page. Conversion paths are a series of pages that segment users, find out their needs and earn their trust. Why box yourself into selling your product and/or service on one page, when you have the opportunity to do so much more?

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