Negative Publicity Management
When a bush fire starts, it spreads with devastating speed. It feeds on everything on its path and bludgeons into a nearly unmanageable conflagration until after days of back breaking…
Continue readingTarget the right link page
Having discussed the overview of link popularity in our last post, we would now delve further into the challenges associated with development of that coveted link. Going by the adage…
Continue readingLink Building: The paradox of Poverty amidst Plenty
An effective landing page is only as good as the visitors that it attracts. Hence, the next logical step after development of an effective landing page is to promote it….
Continue readingSocial Search Engines
To make any online marketing strategy garner the desired ROI, it is imperative that the right search engines be chosen to get maximum mileage out of the Online Marketing initiatives….
Continue readingSEO v/s PPC
The debate over whether PPC (Pay Per Click) is more effective as an Online Marketing tool or is it SEO (Search Engine Optimization), is almost as old as the evolution…
Continue readingEmail Marketing – Lead Generation through E-mails.
Email marketing is a tried and tested direct marketing strategy that involves marketing solutions through electronic mail (Email). Email marketing may be better understood in the context of offline world,…
Continue readingThe keyword research dilemma
One of the most common pitfalls while doing keyword research is to pick the keywords with the most search count as shown/predicted by various tools including but not limited to…
Continue readingMarketing over Internet – The Viability and the Risk
Advent of Internet has literally revolutionized the way business is done in the contemporary world. With millions of users across the globe surfing the World Wide Web for their day-to-day…
Continue readingSMO: Social Media Optimization
A term being frequently tossed around in the contemporary Internet marketing circles is SMO or Social Media Optimization. As evident from the full form, SMO has everything to do with…
Continue readingGoogle testing new Analytics interface
I was taken aback at seeing a completely new interface for Google Analytics upon logging in today. I was automatically logged out after a few minutes but what I saw…
Continue reading