As of today, most of the link building efforts are geared towards enhancing the Google Page Rank to further improve the search engine rankings. This may not be a wise approach considering the rapid changes in the world of search engines. While acquiring links, it might be a good idea to consider the following: * Traffic on the website that you wish to get a link from (both quality and quantity). * How many links are already placed on the page? * What is the relative position of your link? * What is the quality of the neighboring links? * Is the page a content oriented or a link laden page? If due attention is paid to all/most of the above, not only the links acquired would result in PR enhancement but would also further help generate quality traffic to the website. As a rule of thumb, if a link is acquired with a mindset of generating traffic rather than increasing the in-bound link number, it is bound to help your website on all facets!

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