Compare demand, not just activity.
Review workspaces on the same cost-per-qualified-lead measure, with the assumptions visible.
Vinove Prism · Marketing operating intelligence
Know what marketing bought.
Decide what comes next.
Connect channel investment to qualified demand, examine the evidence and carry the decision into accountable work. Prism puts marketing economics, reviews and execution in the same context.
Vinove operating infrastructure. Not sold as standalone software.
The question behind the dashboard
What did it cost
to create qualified demand?
- 01Understand the investment
Media, people, tools and allocated cost.
- 02Follow the commercial result
Funnel progression and cost per sales-qualified lead.
- 03Act on the evidence
Reviews, initiatives and work with clear ownership.
Clarity for the next decision
Give the budget conversation a better starting point.
Find the question worth investigating.
Move from a channel-level signal to campaigns, content and the evidence behind a finding.
Carry the decision into execution.
Connect scheduled reviews, initiatives and personal work so the next step has a place to live.
The complete product walkthrough
From marketing evidence
to the next decision.
Explore all 15 screens from the fictional Northwind sample workspace. Names, campaigns and figures are examples, not customer results. Each complete screenshot fits your screen. Select an image to inspect the full-resolution original.
01–04Understand performance and economics
Screen 01 / 15
Overview
Start with marketing’s commercial picture: investment, funnel progression and cost per sales-qualified lead. Compare the blended view with individual channels and investigate attention flags.
Screen 02 / 15
Pipeline
Follow the journey from lead to won outcome. Channel and country breakdowns help locate where demand progresses, with individual records available for closer investigation.
Screen 03 / 15
Economics
Understand how channel investment becomes cost per sales-qualified lead. Cost allocation stays visible so the total can be examined rather than accepted at face value.
Screen 04 / 15
Portfolio
Compare workspaces using a consistent measure. Leadership can review the portfolio without switching between differently defined reports.
05–08Investigate channels, content and insights
Screen 05 / 15
Paid Search channel
Examine paid-search performance through campaigns, keywords, geography, devices and quality scores, keeping the channel detail close to the decision.
Screen 06 / 15
Ads Console
Ask an advertising question in ordinary language. The console translates it into a live query and returns an answer from the connected account.
Screen 07 / 15
Content
Follow content from its initial brief through publication and performance across distribution channels.
Screen 08 / 15
Insights
Explore findings with the supporting figures attached. The evidence gives reviewers a way to question the recommendation and decide what deserves attention.
09–12Turn decisions into accountable work
Screen 09 / 15
Reviews
Keep scheduled reviews organised by property, channel and person, with a clear place to return to each check-in.
Screen 10 / 15
Initiatives
Connect cross-functional initiatives to the outcomes they are intended to influence, alongside the work needed to get there.
Screen 11 / 15
Reports
Organise recurring daily, weekly and monthly summaries for sharing, so reporting becomes part of the operating rhythm.
Screen 12 / 15
My Work
Bring due work, overdue items and pending reviews into a personal view of what needs action.
13–15Check the evidence and connected sources
Screen 13 / 15
Data Trust
Check for missing exchange rates, stale synchronisation and unmapped leads before relying on a metric. Data quality remains part of the explanation.
Screen 14 / 15
Ask Prism
Ask questions in the context of the screen being reviewed. The assistant answers from connected data and does not make changes independently.
Screen 15 / 15
Data Sources
Inspect connected advertising, analytics, search and CRM sources alongside their synchronisation status.
Which marketing decision is hardest to defend today?
Talk it through with Vinove ↗The point of view
A dashboard can describe activity. A marketing operating system must improve a decision.
Qualified demand is the verdict
Prism connects cost to demand that progressed through the funnel, not clicks or activity proxies alone.
Missing cost is not free performance
If no cost is measured, Prism reports the result as unavailable rather than presenting artificial efficiency.
Cost includes the operating reality
Media, people, tools, retainers and shared costs can be allocated to show what a channel truly required.
The honest marketing equation
One number, with its assumptions visible.
Channel investmentMedia + people + tools + retainers
÷
Commercial resultSales-qualified leads
=
Decision measureCost per SQL
Each fact is aggregated to the requested level before the two sides are joined. That prevents spend being multiplied by the number of lead records and keeps unavailable evidence visible.
Evidence into action
Reporting should not become a museum.
A Prism review ends with an accountable verdict. The decision can become an initiative, task or recurring routine. It can then return for review against what the team expected to happen.
Connect
Ads, analytics, search and BondNormalise
One governed semantic layerReview
Daily and channel operating rhythmDecide
Record the verdict and expectationExecute
Initiatives, tasks and routinesMeasure
Qualified demand and outcomeLearn
Return evidence to the next reviewInside the operating system
The numbers, judgement and work remain in the same context.
Connected sources
Advertising, analytics, search, email and Bond feed a consistent connector contract.
Daily and channel reviews
Structured reviews scale their sign-off depth to the cadence and preserve what was asked historically.
Initiatives
Programmes connect content, budget, phases, milestones and derived progress.
Routines
Recurring work becomes real owned tasks with typed checklists and history.
Decisions
Record what was decided, what was expected and when the result should be reviewed.
Data trust
Stalled syncs, missing exchange rates, unallocated cost and attribution gaps become visible caveats.
UnknownKept visible
Trust, out loud
When Prism cannot defend a number, it says so.
No measured spend does not become zero cost. An unattributed lead is not quietly reassigned. A missing signal remains part of the answer, because visible uncertainty is more useful than confident error.
MeasuredPartialUnknown
Prism, clearly answered
Marketing intelligence that carries a decision into work.
These are the questions leaders, growth teams and reviewers most often need answered before the system becomes useful.
What is Vinove Prism?
Prism is Vinove's proprietary marketing operating intelligence system. It connects channel evidence, fully loaded cost, qualified demand, reviews, decisions and accountable execution.
How is it different from a marketing dashboard?
A dashboard describes activity. Prism asks whether the activity created qualified demand, records the decision that follows and connects it to initiatives, tasks or recurring routines.
What does fully loaded marketing cost include?
It can include media, people, tools, retainers and allocated shared costs. Missing cost remains visible rather than making a channel appear artificially efficient.
Is Prism available as standalone software?
No. Prism is proprietary Vinove operating infrastructure used behind selected work and is not currently licensed or sold as standalone software.
Connected to Bond
Marketing learns what qualified demand became.
Bond supplies funnel progression and won outcomes without transferring structured customer identity. Prism combines that progression with channel economics, reviews and decisions.
Prism is proprietary Vinove operating infrastructure. It is not currently licensed or sold as standalone software.
See the complete evidence thread, from marketing investment to customer outcome.
Tell us where channel economics, reporting or follow-through becomes difficult. Let’s discuss the operating approach your team needs.
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