Brand and media

Brand and media.

Assets, guidelines, and the endorsement mechanics for the Vinove group.

The mark

The Vinove mark and what it means.

The Vinove mark is a triangle. Simple, structural, upward. It appears in one context across the group: as a small endorsement note on each brand site, identifying ownership without overriding the brand that leads the page.

The terra dot is used throughout Vinove's own communications. It signals a point that matters: a fact, a claim, a category. When it appears on a company's brand site, it appears only within the endorsement. Not as a design element on top of another brand's identity.

The mark never competes with the company. The company leads. Vinove backs it.

Same operating standard
When the Vinove name appears, it signals that this company operates to the same bar applied across all five companies in the group. Not a tagline. A commitment that can be checked.
Same ownership model
Vinove builds and holds. There is no fund cycle, no managed exit timeline. The companies listed under the Vinove name are there because Vinove built them, owns them, and intends to keep them.
Built to last
21 years. Every company Vinove built is still operating. The mark is a reference to that record, not a claim about the future.
Endorsement mechanics

"A Vinove company." One line. Fixed.

Each of the five companies carries a small endorsement on its own brand site. The line is fixed. It reads: "A Vinove company." It does not vary. It does not expand into marketing copy. It does not displace the company's own identity.

The endorsement appears in the footer, in a size that is readable but not prominent. Its role is transparency: anyone who wants to know who owns the company they are working with can find out. The company's own brand leads every other element on the page.

The terra dot may appear adjacent to the endorsement line as a visual anchor. It follows the same restraint: one instance, one location, not a repeating motif across the brand site.

Guideline - endorsement rule

"The endorsement line reads 'A Vinove company.' It appears once, in the footer of each brand site. It is not used as a marketing claim, a headline, or a section header on company pages. The company's own name leads every page. Vinove's name follows, quietly, where it is relevant to ownership transparency."

ValueCoders footer
A Vinove company

Footer only. Not on the homepage hero, not in the nav, not in any marketing section.

PixelCrayons footer
A Vinove company

Same placement, same line. The company's own mark leads.

Workstatus footer
A Vinove company

Consistent across the group. One line, one location.

What does not appear
"Powered by Vinove" / "A Vinove Group Company" / Vinove logo in header

These variations are not in use. The line is fixed. The location is fixed.

Downloads

Official brand assets.

Use these assets when referencing Vinove in press coverage, partnership materials, or third-party publications. Do not alter the mark, change the colours, or combine the Vinove name with other wordmarks without prior approval.

SVG
Vinove logo - SVG

Full wordmark with mark, in primary dark and light variants. Scalable vector format for web and print. Includes monochrome and colour versions.

PNG
Vinove logo - PNG

High-resolution raster exports at 2x and 3x. Transparent backgrounds. Dark and light variants. For use in documents, presentations, and digital placements where SVG is not supported.

PDF
Brand guidelines

Full Vinove brand guidelines: colour tokens, typography, mark usage rules, the endorsement mechanic, and do-not-use examples. For press, partners, and third-party publications.

ZIP
Press kit

Full press kit bundle: logos in all formats, brand guidelines PDF, boilerplate copy, company facts sheet, and leadership bios. For journalists and media inquiries.

Press and media

For press and media enquiries:

press@vinove.com